Understanding The Rise of Ordering Alcohol Online


While an enjoyable trip to the local liquor store used to be the traditional way of purchasing alcohol, the digital revolution has transformed our buying habits, shifting sales from brick-and-mortar stores to online platforms. This transition was not sudden, but gradual, with certain milestones contributing to its acceleration such as the rise of e-commerce giants like Amazon and the increasing predominance of smartphones. However, the recent events of global lockdowns have given an unprecedented boost to online sales of alcohol. In this blog, we’re going to take a comprehensive look at the soaring online alcohol sales, evaluate the pros and cons of digital platforms compared to regular stores, provide a guide for newbies venturing into online alcohol purchases and offer a sneak peek into the future of this industry.

The Rise In Online Alcohol Sales: A Data-Driven Observation

Data has shown a remarkable increase in online alcohol sales in Australia over the past few years. The online share of alcohol sales, which used to comprise a meagre percentage, has skyrocketed, demonstrating an impressive growth trajectory. Comparison charts put this boom into perspective, showing a stark contrast with the modest growth of traditional physical stores. For instance, one of the leading online alcohol stores in Australia reported a double-digit growth rate in 2020, while physical stores struggled to register anything beyond single-digit growth. Clearly, the online marketplace has become the preferred route for the country’s alcohol buyers.

Online Vs Store Purchases: A Comparative Analysis

While the tactile experience of picking a bottle of wine off the shelf, examining its label and interacting with knowledgeable staff is something traditionalists might argue can’t be replaced with online shopping, there are several pros that outweigh cons when it comes to order alcohol online. First is the expansive selection at your fingertips, a factor in which the local stores usually can’t compete. Pricing is another lucrative matter, with online platforms often offering drinks at lower prices than physical stores. The convenience of dropping your favourite bottle into the virtual basket at any time of the day while sitting curled up on your living room couch, adds to the allure of online purchases.

Ordering Alcohol Online
Ordering Alcohol Online

Navigating Online Alcohol Purchases: Your Ultimate Guide

Buying alcohol online can become seamless if you’re aware of a few tricks of the trade. Whether it’s about searching for your favourite Bordeaux wine or some craft beer, filters can help you sift through hundreds of options in seconds. Paying attention to product descriptions, reviews, and ratings helps distinguish between similar drinks and make an informed choice. Keeping an eye out for discounts and special deals can lead to substantial savings. Lastly, always ensure you’re buying from a trusted source, adhere to limit restrictions and ensure the site has a secure payment gateway to ensure a safe online alcohol purchasing experience.

A Closer Look At Popular Online Alcohol Stores In Australia

Australia has seen the growth of several prominent online alcohol marketplaces, each with its own set of specialties and unique selling propositions. For instance, Jimmy Brings boasts of its speedy delivery while Dan Murphy’s prides itself on its wide range and competitive pricing. From international brands to local brews, these platforms cater to a broad spectrum of taste preferences and budgets, helping consumers explore and enjoy a world of beverages without stepping out of their homes.

Transforming The Alcohol Industry: A Glimpse Into The Future

The online alcohol market is teeming with potential as consumer behaviours continue to evolve. Trends suggest a growing preference for exotic varieties, eliciting retailers to diversify their offerings. Technological advancements like virtual reality, aimed at replicating in-store experiences online, are expected to turn into a norm. Mobile apps are destined to play a more pivotal role, offering personalised recommendations, cocktail recipes and virtual bartending classes.


The transformation of the alcohol industry, catalysed by the rise in online sales, is far from over. As things stand, the future opens up a plethora of opportunities for online retailers and convenience for buyers. So, why not join the digital revolution, order alcohol online from the comforts of home and enjoy the online experience.


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